Re: Question for Howard
Author: Paint Department
Date: 03-07-2017 - 11:00
A company that relies on employee credit cards for financing can’t worry about painting a freight locomotive. If we were talking about repainting a F-unit or E-unit the money would be found somewhere.
ShortlinesUSA Wrote:
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> Can't say I agree on that, Howard. I'm not saying
> it has to be anything fancy, but at least the name
> of the company on the side of the loco lets people
> know who the railroad is. I am a firm believer in
> that ever since reading about how executives at
> Essroc Cement heard a horn blowing near their
> plant in Martinsburg, WV and expected to see CSX
> go by. But they didn't; they saw a simple black
> locomotive with the words "Winchester & Western"
> on the side, and set out to figure out if they
> could ship with them.
>
> That brought the WW SEVEN THOUSAND carloads a year
> of new traffic. I used to be firmly in the
> realistic "paint doesn't make money" camp
> (although I love it as a photographer), but that
> story convinced me you should at least say who you
> are on your locomotives. I talked with one
> manager at a shortline who had some simple vinyl
> lettering made by a local company. He was very
> proud they had only spent a few hundred dollars to
> make an impression, as opposed to thousands of
> dollars to paint the loco (and it looked great).
> Sure, it'll have to be replaced every 5-10 years
> as it is weathered, but they'll still come out WAY
> ahead on cost.
>
> Mike Derrick
>
>
>
> Howard Wrote:
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> -----
>
> >
> > You can rest assured that painting MH 89 is not
> a
> > priority nor should it be.