Some historical perspective
Despite four years (1932-35) of losses in the Great Depression, Southern Pacific remained a giant among U.S. corporations.
Its 1936 assets of $1.95 billion ($34.88B in 2017 dollars) were exceeded by only two other U.S. industrial corporations. With $200 million in annual sales ($3.577B, 2017), Southern Pacific was among the three largest U.S. railroads.
When World War II erupted, the railroad industry boomed along with many other industrial segments, and Southern Pacific's net income reached an all-time high of $80 million ($1.258B, 2017) in 1942.
Revenue rose from $650 million ($6.287B, 2017) to $840 million ($6.645B, 2017) through the 1950s and mid-1960s.
[ HBS library article ]