P. Kepler Wrote:
-------------------------------------------------------
> Gotta spend money to make money. With the black
> eye our railroads have given themselves over the
> decades with the prevailing "We're the only game
> in town " as far as their treatment of the
> customer. Showing the customer that that view is
> behind them is the only way to get the business
> back from the truckers. The railroad is still the
> most efficient way of moving large amounts of
> ANYTHING ever devised. I think this campaign will
> work. "Just in time" manufacturing requires all
> participants to be in sync and if the
> transportation component is dragging its feet the
> whole plan fails. This is very good to see. More
> 'Z" trains and fewer trucks on the roads.


What is most interesting is to see where these ads are placed on tv by any of the railroads, UP, BNSF, CSX, NS-----most of these ads show up on the Sunday political news programs and/or like BNSF which is on the daily PBS News Hour program------the railroads'target audience is 1) to make their employees feel good about them and 2) to get the interest of the politicians in DC----------- you don't see these ads on reality tv or daytime network programming---------and of all the ads I've seen in the last few years by UP, BNSF, CSX, as a person who worked many years in corporate PR, this NS ad is pretty incredible and a real grabber-----lots of bucks but probably well spent.
C.