I noticed this kind of thing in Albuquerque. Both ABQ and Fresno have universities, so maybe students will ride the express bus if the route is right.

"...Fresno’s ongoing project to update the city’s bus system with Bus Rapid Transit, known light rail on wheels."

"Because building and running a traditional light rail system is a large up-front expense, Fresno has opted to update its current bus routes and system with dedicated lanes, iconic stations typically aligned to the center of the road, off-board fare collection, and fast and frequent operations."