“These cards seems to be part of an advertising campaign by the Southern California Tourist Agency. It probably isn’t, but it certainly highlights the attitude that people had about Southern California. Imagine, Easterners coming to Southern California for the first time and, as the train passes through the orange groves to get to Los Angeles, crowding the back platform of the last car to get a better look at the trees laden with fruit!

The post cards were published by the Western Publishing & Novelty Co. Los Angeles, Cal. The company existed in Southern California from 1932 until the 1970s. They were a publisher and distributer of California related tourist materials and postcards.”