Re: 1990 Film: "Total Transportation", Southern Pacific Marketing is essential in truly competitive markets.....
Author: Lite Brite
Date: 03-17-2023 - 17:14
Marketing did work until...
Too many cars and too much traffic and SP-DRGW did not want to invest more in locomotive maintenance. Rent-a-wreck to the rescue which only illustrated that Helm lease locos were in worse shape than Espee. NHL = Not Hardly Loading meant lots of trains stuck in terminals waiting for power.
So as fast as SP attracted new business, they frittered it away with poor service.
And in 1992 Ed Moyers will come along to trim the fat- create bottlenecks thru single tracking, retire sidings, remove key x-overs on double track lines. Close yards and sell the land.