Quote:

GNGoat.org
Though "Rocky," or at least his ancestors, had been leaping gymnastically from peak to pinnacle for many years in Glacier Park, no one thought of him as a part of a railroad emblem. That is, not until one day in 1921. On this day, fame came to "Rocky." The late W.P. Kenney, then Vice President and later President of the Great Northern, had an inspiration. He hurried in to tell GN's President, Louis W. Hill Sr. about it. Mr. Hill, son of James J. Hill, GN's founder, had been prominently identified with the establishment of Glacier National Park and its promotion as an important tourist attraction and one of the scenic high spots of the railroad. It was he who coined such slogans for the GN as "See America First" and "The National Park Route."
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