Re: Starbucks on Rails
Author: pdxrailtransit
Date: 01-09-2014 - 14:53
Max Wyss Wrote:
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> I have doubts that these Starbuck restaurant cars
> will remain in service for a long time.
>
> Starbucks is trying to spread in Switzerland, but
> they are not thaaaat welcome, and the Swiss coffee
> culture is more related to the Italian style,
> which means that offering huge amount of whatever
> kind of overpriced brew in a cardboard cup is
> pretty much off. And the biggest show-stopper is
> that the Starbucks restaurant cars do not sell
> beer or wine.
>
> But it is a great advertising for Starbucks,
> that's agreed.
You bring up a good point about Swiss culture. It reminds me of when Disney Paris opened and it was said that the French don't snack between meals, and Disney would not realize a lot of revenue selling popcorn and giant lollipops. I am thinking though, that the Starbucks car may be aimed more towards the international tourist trade.