No Tom, I totally agree but the Don Ball name would sell books on it's own. I was just trying to
say that the shotgun approach rarely works and you need to focus on what people want. I sales it's
called "presenting", it's the features and benefits thing to people who could give a damn about'
what you're selling. You need to analyze need and there's a bunch of areas that haven't been
covered yet. Unless you've got Milwaukee pictures which would sell if they were posted on a bathroom wall.