Gotta spend money to make money. With the black eye our railroads have given themselves over the decades with the prevailing "We're the only game in town " as far as their treatment of the customer. Showing the customer that that view is behind them is the only way to get the business back from the truckers. The railroad is still the most efficient way of moving large amounts of ANYTHING ever devised. I think this campaign will work. "Just in time" manufacturing requires all participants to be in sync and if the transportation component is dragging its feet the whole plan fails. This is very good to see. More 'Z" trains and fewer trucks on the roads.