Re: Those Rail Mags
Author: Bruce Kelly
Date: 08-23-2014 - 17:24
Anyone else here recognize the coincidental significance of the time (10:27) when SP Fan posted the comment above about Trains magazine?
As for Trains, R&R, and all the other rail mags still out there, they're perfectly capable of surviving in this current economic climate if they have their act together. Act meaning attractive and intelligent graphic design, ads that aren't all jam-packed into the front half of the magazine, content and photo reproduction worth the price of purchase, a printer who knows how to properly process the page files and manage their color, dot gain, and shadow detail on press and prints on at least a 175 lpi screen (not 133-150 lpi), a bit more attention to spell- and fact-checking during editing, more creative and aggressive (but not necessarily costly) efforts toward promotion, and a wee bit of ink-on-paper technology that offers something for today's tech- and app-savvy railfans.
Print is struggling, but print is certainly not dead. Quite a few magazines out there ranging from mainstream consumer to ultra-niche hobbyist that are thriving right now in terms of page count and readership. At the heat-set web press where I've performed digital prepress work for the last 18 years (that's ten years more than I worked at R&R!), we're currently on track to print more than twice as many impressions this month as we did the same month last year. No guarantees about next year, but for now there's money to be made in this business for the people who know what they're doing.