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Re: Those Rail Mags
Author: WAF
Date: 08-24-2014 - 07:45
Bruce Kelly Wrote:
-------------------------------------------------------
> Anyone else here recognize the coincidental
> significance of the time (10:27) when SP Fan
> posted the comment above about Trains magazine?
>
> As for Trains, R&R, and all the other rail mags
> still out there, they're perfectly capable of
> surviving in this current economic climate if they
> have their act together. Act meaning attractive
> and intelligent graphic design, ads that aren't
> all jam-packed into the front half of the
> magazine, content and photo reproduction worth the
> price of purchase, a printer who knows how to
> properly process the page files and manage their
> color, dot gain, and shadow detail on press and
> prints on at least a 175 lpi screen (not 133-150
> lpi), a bit more attention to spell- and
> fact-checking during editing, more creative and
> aggressive (but not necessarily costly) efforts
> toward promotion, and a wee bit of ink-on-paper
> technology that offers something for today's tech-
> and app-savvy railfans.
>
> Print is struggling, but print is certainly not
> dead. Quite a few magazines out there ranging from
> mainstream consumer to ultra-niche hobbyist that
> are thriving right now in terms of page count and
> readership. At the heat-set web press where I've
> performed digital prepress work for the last 18
> years (that's ten years more than I worked at
> R&R!), we're currently on track to print more than
> twice as many impressions this month as we did the
> same month last year. No guarantees about next
> year, but for now there's money to be made in this
> business for the people who know what they're
> doing.
To slow those high speed presses down to gain quality dot gain and shadow detail is not cost effect or production scheduling benefit to them, so what you see is what you get
-------------------------------------------------------
> Anyone else here recognize the coincidental
> significance of the time (10:27) when SP Fan
> posted the comment above about Trains magazine?
>
> As for Trains, R&R, and all the other rail mags
> still out there, they're perfectly capable of
> surviving in this current economic climate if they
> have their act together. Act meaning attractive
> and intelligent graphic design, ads that aren't
> all jam-packed into the front half of the
> magazine, content and photo reproduction worth the
> price of purchase, a printer who knows how to
> properly process the page files and manage their
> color, dot gain, and shadow detail on press and
> prints on at least a 175 lpi screen (not 133-150
> lpi), a bit more attention to spell- and
> fact-checking during editing, more creative and
> aggressive (but not necessarily costly) efforts
> toward promotion, and a wee bit of ink-on-paper
> technology that offers something for today's tech-
> and app-savvy railfans.
>
> Print is struggling, but print is certainly not
> dead. Quite a few magazines out there ranging from
> mainstream consumer to ultra-niche hobbyist that
> are thriving right now in terms of page count and
> readership. At the heat-set web press where I've
> performed digital prepress work for the last 18
> years (that's ten years more than I worked at
> R&R!), we're currently on track to print more than
> twice as many impressions this month as we did the
> same month last year. No guarantees about next
> year, but for now there's money to be made in this
> business for the people who know what they're
> doing.
To slow those high speed presses down to gain quality dot gain and shadow detail is not cost effect or production scheduling benefit to them, so what you see is what you get
