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Re: Those Rail Mags
Author: Graham Buxton
Date: 08-24-2014 - 06:44
I have not worked in the publishing business, but I do have experience in the mailing business. In addition to the points mentioned by Bruce above, magazine binding & mail preparation is a changing frontier, and publishers that hope to survive need to be on top of that as well.
For instance, one way to save postage money is to combine mailing/palletization of your publication with other publications, including those from outside your company. The USPS offers lower postage rates for those pieces that are sorted to a finer degree appropriate for route delivery, and commingling multiple publications into the same pallet can save money for all parties involved. More on that here:
[www.magazine.org]
Of course, if you establish an arrangement like this, then miss print windows because your staff is disorganized (or you can't rustle up the ca$h in a timely manner for the print/mail bill), then your ultimate postage bill will be higher as your publication may have to mail as a standalone mailing.
For instance, one way to save postage money is to combine mailing/palletization of your publication with other publications, including those from outside your company. The USPS offers lower postage rates for those pieces that are sorted to a finer degree appropriate for route delivery, and commingling multiple publications into the same pallet can save money for all parties involved. More on that here:
[www.magazine.org]
Of course, if you establish an arrangement like this, then miss print windows because your staff is disorganized (or you can't rustle up the ca$h in a timely manner for the print/mail bill), then your ultimate postage bill will be higher as your publication may have to mail as a standalone mailing.
