As an indication of how things can change, it was about 40 years ago that I mentioned to my boss that I was going to go shopping at OSH, pronouncing it as a word. He said he had no idea what that was. I told him "O.S.H." and he still didn't understand. It seems that even though he'd grown up in San Jose he'd never heard of Orchard Supply Hardware referred to by its initials. And I must confess that I, too, seldom heard the store called anything other than "Orchard" or "Orchard Supply" back then.

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