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Re: GE locomotive commercial- LOL!
Author: Carol L. Voss
Date: 07-03-2009 - 22:21
Freericks Wrote:
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> While I agree with Carol about the purpose of the
> ads, I would think another big segment of the
> target audience are shareholders and potential
> shareholders. I believe that they are trying to
> get people to buy stock in the company, and by
> being cute about the products they sell, they hope
> to attract people (you will buy companies you
> like).
>
>
Sorry about that--------since Kaiser Permanente is a non-profit organization, I didn't think of stockholders, but yes, definitely that too. I own CSX stock. I hate CSX. However, they ran a pretty clever ad within the last year on CBS Sunday Morning----a row of gas cans animated to look like ducks sitting on a hillside watching a train roll by. Almost made me like the company!! Setting aside the Santa Fe Warbonnet, my very favorite railroad logo is the Norfolk Southern stallion------not that I like horses, but any company that has a logo like that and sent out a memo to all company employees threatening lightening to strike them dead if anyone was caught enhancing the logo to make it anatomically correct----you gotta love that company!!
:-)
C.
PS---and yes, somewhere I had a copy of that memo but it is buried in my mounds of internet "stuff".
-------------------------------------------------------
> While I agree with Carol about the purpose of the
> ads, I would think another big segment of the
> target audience are shareholders and potential
> shareholders. I believe that they are trying to
> get people to buy stock in the company, and by
> being cute about the products they sell, they hope
> to attract people (you will buy companies you
> like).
>
>
Sorry about that--------since Kaiser Permanente is a non-profit organization, I didn't think of stockholders, but yes, definitely that too. I own CSX stock. I hate CSX. However, they ran a pretty clever ad within the last year on CBS Sunday Morning----a row of gas cans animated to look like ducks sitting on a hillside watching a train roll by. Almost made me like the company!! Setting aside the Santa Fe Warbonnet, my very favorite railroad logo is the Norfolk Southern stallion------not that I like horses, but any company that has a logo like that and sent out a memo to all company employees threatening lightening to strike them dead if anyone was caught enhancing the logo to make it anatomically correct----you gotta love that company!!
:-)
C.
PS---and yes, somewhere I had a copy of that memo but it is buried in my mounds of internet "stuff".
