If you couldn't see the obvious humor, that's too bad. It's a play on the rough and tough heavy industry showing it's softer side, while sublime showcasing of an internationally viable product is 'enhanced' with some singing with accents reprsenting a major latin american buyer (look at it again). Think tounge-in-cheek here. It's intention is not as sharp and 'smart' as CSX's stack-train/crowded freeway commercial, but it's supposed to make you smile- at the same time setting in your mind a substantial and greener product. Summarize the humor with this: dancing elephants in tutus unveiling some massive utilitarian thing. How could that not be funny? And for what it's worth, YouTube viewers gave a 5-star rating with 91 reviews, and over 25,000 views. Obviously, people like it!